Privacy Policy

Last updated: 08 June 2026

This Privacy Policy explains how Sobha Furniture Trading LLC, a limited liability company incorporated in the United Arab Emirates, operating the Flaer website at www.flaer.com (“Flaer”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects your Personal Data when you visit our website, contact us, use our services, make an enquiry, subscribe to our marketing communications, or otherwise interact with us. Personal Data means any information relating to an identified or identifiable natural person, including but not limited to, name, email address, date of birth, telephone number which is required for establishing, conducting, and managing our business relationship. If you do not provide us with this Personal Data, we will not be able to establish the business relationship.

For the purpose of applicable data protection laws, Sobha Furniture Trading LLC is the data controller of the Personal Data it processes, except where we act as a data processor for specific processing activities under a written instruction or agreement. “Controller” means the entity that determines the purposes and means of processing Personal Data. “Processor” means an entity that processes Personal Data on behalf of a Controller.

We take your privacy seriously and are committed to handling your Personal Data in a lawful, fair, transparent, and secure manner. We also want you to know your rights in relation to your information.

Please read this privacy policy carefully to understand how we handle your Personal Data. By engaging with us in the ways set out in this Privacy Policy, you confirm that you have read and understood the entirety of this Privacy Policy, as it applies to you.

This Privacy Policy applies to:

  • your use of the Flaer website, www.flaer.com;
  • enquiries submitted through the website, social media, WhatsApp, email, telephone, Short Message Service (SMS), live chat, forms, events, showrooms, or other customer service channels provided by us;
  • your subscription to newsletters, marketing updates, product launches, events, or brand communications through WhatsApp, email, telephone calls, Short Message Service (SMS);
  • your interactions with us through digital advertising, social media, campaigns, forms, or third-party platforms;
  • any other communication or interaction you may have with us in relation to our products, services, or experiences.

This policy may be updated from time to time. The latest version published on our website will apply. Where appropriate and practicable, we may notify you of material changes. We encourage you to review this page periodically.

By accepting this Privacy Policy, you give your consent for your Personal Data to be recorded, stored, processed, transferred, and shared by us in accordance with the terms of this Privacy Policy.

1. Information we may collect

We may collect Personal Data that you provide directly to us, information collected automatically when you use our website, and information received from authorised third parties.

The information we collect may include:

Personal and contact information

  • your name;
  • email address;
  • phone number;
  • address or location;
  • country of residence;
  • preferred method of contact;
  • information shared with us through our enquiry forms, appointment requests, showroom visit requests, event registrations, or customer support channels.

Enquiry and transaction-related information

  • product preferences;
  • design preferences;
  • project details;
  • order or purchase information, where applicable;
  • delivery or installation details, where applicable;
  • customer service history;
  • information shared while communicating with us by email, phone, WhatsApp, live chat, social media, or other channels.

Marketing and communication preferences

  • newsletter subscriptions;
  • event registrations;
  • campaign responses;
  • marketing consent preferences;
  • communication opt-in or opt-out history.

Website and technical information

When you visit our website, we may automatically collect certain technical and usage information, including:

  • IP address;
  • browser type and version;
  • device type and operating system;
  • pages viewed;
  • time spent on the website;
  • links clicked;
  • search terms entered;
  • referring website or source;
  • approximate location;
  • website interaction data;
  • cookie identifiers and similar tracking technologies.

Information about third parties

If you provide us with Personal Data relating to another person, such as a delivery contact, project representative, family member, colleague, or authorised representative, you confirm that you have the right or permission to share that information with us.

2. How we collect your information

We may collect your Personal Data in the following ways:

  • when you visit or use our website;
  • when you complete an enquiry form or request a callback;
  • when you contact us by phone, email, WhatsApp, live chat, social media, or other channels;
  • when you subscribe to receive marketing communications;
  • when you register for an event, brand experience, showroom visit, or product launch;
  • when you interact with our advertisements or social media pages;
  • when you purchase, enquire about, or request information about our products or services;
  • when you participate in surveys, feedback requests, competitions, events or promotions;
  • through cookies, pixels, tags, analytics tools, and similar technologies;
  • from authorised third parties, including marketing platforms, advertising partners, CRM systems, analytics providers, event partners, or other service providers.

3. How we use your information

We may use your Personal Data for the following purposes:

  • to respond to your enquiries, requests, or customer service needs;
  • to provide information about our products, services, collections, showrooms, events, or brand experiences;
  • to process orders, appointments, deliveries, installations, or service requests, where applicable;
  • to personalise and improve your website experience;
  • to understand customer interests, preferences, and behaviour;
  • to improve our website, products, services, communications, and customer experience;
  • to send marketing communications where you have consented or where permitted by applicable law;
  • to invite you to events, launches, showroom experiences, or brand activations;
  • to measure the performance of our website, campaigns, advertisements, and digital platforms;
  • to conduct analytics, reporting, research, and business planning;
  • to manage our CRM, customer records, and internal business processes;
  • to prevent fraud, misuse, unauthorised access, or unlawful activity;
  • to protect our rights, property, customers, employees, and business interests;
  • to comply with legal, regulatory, accounting, tax, reporting, and record-keeping obligations;
  • for any other purpose that is lawful, reasonable, and connected to our relationship with you.

Where available, we may offer communication through WhatsApp, live chat, or similar customer service tools. We may store records of these communications for customer service, training, quality, compliance, and business continuity purposes.

4. Legal basis for processing your Personal Data

We will process your Personal Data only where we have a lawful basis to do so under applicable data protection laws.

Depending on the circumstances, we may rely on one or more of the following legal bases:

  • your consent, including where you subscribe to marketing communications or accept certain cookies;
  • performance of a contract or steps taken before entering into a contract or providing our website services;
  • our legitimate business interests (e.g., securing the Platform, preventing fraud, improving services), provided these do not override your rights and interests;
  • compliance with legal or regulatory obligations;
  • protection of our legal rights, business interests, customers, employees, or third parties.

Where we rely on consent, you may withdraw your consent at any time by contacting us via the approaches set out under the Contact Us section below or using the unsubscribe or preference-management options provided in our communications. Withdrawal of consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

5. Google Analytics and other analytics tools

We may use Google Analytics and similar analytics tools to understand how visitors use our website and to improve our services and digital experience.

These tools may collect information such as your IP address, device type, browser type, pages visited, time spent on the website, referring sources, and interactions with website content. This information may be processed by third-party providers on our behalf and may be stored on servers within or outside the United Arab Emirates.

You may be able to manage your analytics preferences through your browser settings, cookie settings, or tools made available by the relevant analytics provider. Please refer to our [Upman Sin1]Cookie Policy for further details.

6. Marketing communications

We may use your Personal Data to send you updates about Flaer products, collections, launches, events, campaigns, offers, showroom experiences, and related brand communications.

We will only send marketing communications where we have a lawful basis to do so, including your consent where required.

Marketing communications may be sent by email, SMS, WhatsApp, telephone, social media, digital advertising, or other communication channels.

You may opt out of marketing communications at any time by:

  • clicking the unsubscribe link in our emails;
  • following opt-out instructions in the communication;
  • updating your communication preferences, where available;
  • contacting us using the contact details set out in this policy.

Please note that even if you opt out of marketing communications, we may still contact you for transactional, administrative, legal, service-related, or customer support purposes.

7. Who we may share your information with

We will only disclose your Personal Data to third parties where this is necessary for the interaction or provision of our services, where We or the third party have a legitimate interest in the disclosure, or where We have your consent to do so.

This may include:

  • our group companies, affiliates, and related entities;
  • website hosting, IT, cloud, CRM, analytics, and technical service providers;
  • marketing, advertising, media, social media, and campaign partners;
  • logistics, delivery, installation, fulfilment, and customer service providers, where applicable;
  • event partners, showroom partners, and brand activation partners;
  • professional advisers, including legal, audit, accounting, finance, tax, and insurance advisers;
  • regulators, courts, law enforcement authorities, government bodies, or public authorities where required by law;
  • third parties involved in a business transfer, merger, restructuring, sale, acquisition, or other corporate transaction;
  • any other party where you have provided consent or where disclosure is legally permitted.

We require our service providers to process your Personal Data only for authorised purposes and to take reasonable measures to protect it.

8. International transfers

Your Personal Data may be transferred to, stored, or processed in countries outside the United Arab Emirates, European Union or outside the country or region in which you reside if this is necessary to provide our services, required by law, or if you have given your consent. In addition, your Personal Data may be transferred to our processors in third countries. This may occur where we use group systems, cloud services, website hosting providers, CRM platforms, analytics tools, marketing platforms, provided by other third-party service providers located outside the UAE, EU or the region in which you reside. Some of these countries may not provide the same level of data protection as the country in which you reside. Where we transfer Personal Data, we will take reasonable steps to ensure that appropriate safeguards are in place, in line with applicable data protection laws (for example, by entering into standard contractual clauses) or that you have given us your explicit consent for this)..

By using our website or providing your Personal Data to us, you acknowledge that your information may be transferred to and processed in countries that may have different data protection laws from those in your country of residence.

For example: If you consent to being contacted via WhatsApp messages, your Personal Data may be disclosed to:

WhatsApp Ireland Limited

Merrion Road

Dublin 4

D07 X2K5

Irland

and

WhatsApp LLC

1601 Willow Road

Menlo Park, California 94025

United States of America

to deliver WhatsApp messages.

The WhatsApp entities process Personal Data in order to provide the WhatsApp messaging service and use global technical infrastructures. There is a possibility that Personal Data may be transferred within the Meta Group. For further information, we recommend reading the privacy policies of the WhatsApp entities: https://www.whatsapp.com/legal/privacy-policy.

9. How we protect your information

We take reasonable technical, organisational, and administrative measures to protect Personal Data against unauthorised access, loss, misuse, alteration, disclosure, or destruction.

These measures may include:

  • secure servers and systems;
  • access controls;
  • authentication procedures;
  • monitoring and auditing;
  • encryption where appropriate;
  • internal policies and procedures;
  • restricted access to Personal Data;
  • use of authorised service providers;
  • reasonable contractual protections with third-party processors.

While we take reasonable steps to protect your information, transmission of information over the internet is not completely secure. Any information you submit through the website or digital channels is provided at your own risk.

10. How long we keep your information

We will retain your Personal Data only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • respond to your enquiries;
  • manage customer relationships;
  • provide products or services;
  • maintain business records;
  • send marketing communications where permitted;
  • comply with legal, regulatory, tax, accounting, or reporting obligations;
  • resolve disputes;
  • enforce agreements;
  • protect our rights and legitimate business interests.

The retention period may vary depending on the type of information, the reason it was collected, legal requirements, and business needs.

When Personal Data is no longer required, we will take reasonable steps to delete, anonymise, or securely retain it in accordance with applicable law and internal retention practices.

We will delete your Personal Data immediately upon withdrawal of your consent, provided there are no statutory retention obligations or a legitimate interest in further storage. Under certain circumstances, your Personal Data may need to be retained for longer, e.g. if, in connection with administrative or legal proceedings, a prohibition on data deletion is ordered for the duration of the proceedings.

11. Your rights

You have the following data protection rights, which you may exercise against any controller in relation to your Personal Data.

These include:

Right of access: You have the right to request comprehensive information about the Personal Data we hold about you and the scope of our processing and disclosure activities, and to receive a copy of the Personal Data we hold about you, free of charge.

Right to rectification: You have the right to request, without undue delay, the rectification of inaccurate Personal Data concerning you and the completion of incomplete Personal Data stored by us.

Right to erasure: You have the right to obtain the erasure of your Personal Data stored by us without undue delay, provided the legal requirements are met.

This is particularly the case if

  • your Personal Data is no longer necessary for the purposes for which they were collected;
  • the legal basis for the processing was solely your consent, and you have withdrawn it;
  • you have objected the processing based on the legal ground of legitimate interests for personal reasons and we cannot demonstrate that there are overriding legitimate grounds for processing;
  • your Personal Data have been processed unlawfully; or
  • your Personal Data have to be erased to comply with legal obligations.

If we have disclosed your data to third parties, we will inform them of the erasure, insofar as this is required by law. Please note that your right to erasure is subject to restrictions. For example, we are not required to, or may not, erase data that we are still required to retain due to statutory retention periods. Data that we require to establish, exercise or defend legal claims is also excluded from your right to erasure.

Right to data portability: Where we process your Personal Data, which you have provided to us, on the basis of your consent or a contract with you by automated means, you have the right to receive the data in a structured, commonly used and machine-readable format and to transmit this data to another controller, provided this is technically feasible and does not adversely affect the rights and freedoms of others.

Right to restriction of processing: You have the right, under certain conditions, to request the restriction of processing (i.e. the marking of stored Personal Data with the aim of restricting its future processing). The conditions are:

  • you contest the accuracy of the Personal Data and we need to verify the accuracy of the Personal Data;
  • the processing is unlawful, but you oppose to the erasure of the Personal Data and instead request the restriction of its use;
  • We no longer need your Personal Data for the purposes of processing, but you require the data to establish, exercise or defend legal claims;
  • you have objected to the processing, and it has not yet been determined whether our legitimate grounds override yours.

In the event of a restriction on processing, your Personal Data will be marked accordingly and – apart from its storage – will only be processed without your consent for the purpose of establishing, exercising or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest.

Right to object: You have the right to object to the processing of your data where the processing is carried out in violation of applicable data protections laws or where processing is intended for the purposes of conducting statistical surveys, unless the processing is necessary to serve the public interest.

Furthermore, you have an unrestricted right to object if we process your data for our direct marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If you object to processing for direct marketing purposes, we will no longer process your Personal Data for these purposes.

In the event of an objection, we will no longer process your Personal Data, unless

  • We can demonstrate compelling legitimate grounds for the processing of this data which override your interests, rights and freedoms, or
  • your Personal Data is used to establish, exercise or defend legal claims.

Right to withdraw consent: You may withdraw your consent to the processing of your Personal Data at any time. Please note that the withdrawal only takes effect for the future. Processing carried out prior to the withdrawal is not affected.

If you wish to exercise any of your rights, please contact us using the contact details set out below. We may ask you to provide additional information to verify your identity and process your request.

We will respond to your requests in accordance with the applicable laws.

12. Children’s privacy

Our website and services are not directed at children or minors. We do not knowingly collect Personal Data from children or minors.

If you believe that a child has provided Personal Data to us without appropriate parental or guardian consent, please contact us and we will take reasonable steps to delete such information where required.

13. Third-party websites and platforms

Our website may contain links to third-party websites, social media platforms, payment providers, event platforms, or other external services.

This Privacy Policy does not apply to third-party websites or platforms. We are not responsible for the privacy practices, cookie practices, security, content, or policies of those third parties.

We encourage you to read the privacy policies of any third-party website or platform before providing your Personal Data to them.

14. Social media and digital advertising

If you interact with us through social media platforms or digital advertising platforms, those platforms may collect and process your information in accordance with their own privacy policies.

We may receive information from these platforms where you engage with our content, submit a lead form, respond to an advertisement, message us, follow our pages, or otherwise interact with is online.

We may also use pixels, tags, custom audiences, lookalike audiences, remarketing tools, or similar advertising technologies to deliver relevant advertising and measure campaign performance, subject to applicable law and your preferences.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements, or data practices.

The updated version will be published on our website with the “Last updated” date amended accordingly.

Your continued use of the website after any update means that you acknowledge the revised policy.

16. Contact us

If you have any questions about this Privacy Policy, wish to exercise your rights, or want to update your marketing preferences, please contact us at:

Sobha Furniture Trading LLC
Email: info@flaer.com
Address: P.O. Box 125250, Dubai, UAE
Website: www.flaer.com

Please note that we may request additional information from you to verify your identity or understand your request before taking action.