Flaer

This Privacy and Cookie Policy explains how Shobha Furniture Trading LLC, operating the Flaer website at www.flaer.com (“Flaer”, “we”, “us”, or “our”), collects, uses, stores, shares, and protects your personal information when you visit our website, contact us, use our services, make an enquiry, subscribe to our communications, or otherwise interact with us. Shobha Furniture Trading LLC is a limited liability company incorporated in the United Arab Emirates. For the purpose of applicable data protection laws, Shobha Furniture Trading LLC is the data controller of the personal information it processes, unless otherwise stated. We take your privacy seriously and are committed to handling your personal information in a lawful, fair, transparent, and secure manner. This Privacy and Cookie Policy applies to:

your use of the Flaer website, including www.flaer.com;
enquiries submitted through the website, social media, WhatsApp, email, telephone, live chat, forms, events, showrooms, or other customer service channels;
your subscription to newsletters, marketing updates, product launches, events, or brand communications;
your interactions with Flaer through digital advertising, social media, campaigns, forms, or third-party platforms;
any other communication or interaction you may have with us in relation to Flaer products, services, or experiences.

This policy may be updated from time to time. The latest version published on our website will apply. Where appropriate and practicable, we may notify you of material changes. We encourage you to review this page periodically.

1. Information we may collect

We may collect personal information that you provide directly to us, information collected automatically when you use our website, and information received from authorised third parties. The information we collect may include: Personal and contact information

your name;
email address;
phone number;
address or location;
country of residence;
preferred method of contact;
information shared through enquiry forms, appointment requests, showroom visit requests, event registrations, or customer support channels.

Enquiry and transaction-related information

product preferences;
design preferences;
project details;
order or purchase information, where applicable;
delivery or installation details, where applicable;
customer service history;
communications with us by email, phone, WhatsApp, live chat, social media, or other channels.

Marketing and communication preferences

newsletter subscriptions;
event registrations;
campaign responses;
marketing consent preferences;
communication opt-in or opt-out history.

Website and technical information When you visit our website, we may automatically collect certain technical and usage information, including:

IP address;
browser type and version;
device type and operating system;
pages viewed;
time spent on the website;
links clicked;
search terms entered;
referring website or source;
approximate location;
website interaction data;
cookie identifiers and similar tracking technologies.

Information about third parties If you provide us with personal information relating to another person, such as a delivery contact, project representative, family member, colleague, or authorised representative, you confirm that you have the right or permission to share that information with us.

2. How we collect your information

We may collect your personal information in the following ways:

when you visit or use our website;
when you complete an enquiry form or request a callback;
when you contact us by phone, email, WhatsApp, live chat, social media, or other channels;
when you subscribe to receive marketing communications;
when you register for an event, brand experience, showroom visit, or product launch;
when you interact with our advertisements or social media pages;
when you purchase, enquire about, or request information about our products or services;
when you participate in surveys, feedback requests, competitions, or promotions;
through cookies, pixels, tags, analytics tools, and similar technologies;
from authorised third parties, including marketing platforms, advertising partners, CRM systems, analytics providers, event partners, or other service providers.

3. How we use your information

We may use your personal information for the following purposes:

to respond to your enquiries, requests, or customer service needs;
to provide information about Flaer products, services, collections, showrooms, events, or brand experiences;
to process orders, appointments, deliveries, installations, or service requests, where applicable;
to personalise and improve your website experience;
to understand customer interests, preferences, and behaviour;
to improve our website, products, services, communications, and customer experience;
to send marketing communications where you have consented or where permitted by applicable law;
to invite you to events, launches, showroom experiences, or brand activations;
to measure the performance of our website, campaigns, advertisements, and digital platforms;
to conduct analytics, reporting, research, and business planning;
to manage our CRM, customer records, and internal business processes;
to prevent fraud, misuse, unauthorised access, or unlawful activity;
to protect our rights, property, customers, employees, and business interests;
to comply with legal, regulatory, accounting, tax, reporting, and record- keeping obligations;
for any other purpose that is lawful, reasonable, and connected to our relationship with you.

Where available, we may offer communication through WhatsApp, live chat, or similar customer service tools. We may store records of these communications for customer service, training, quality, compliance, and business continuity purposes.

4. Legal basis for processing your personal information

We will process your personal information only where we have a lawful basis to do so under applicable data protection laws. Depending on the circumstances, we may rely on one or more of the following legal bases:

your consent, including where you subscribe to marketing communications or accept certain cookies;
performance of a contract or steps taken before entering into a contract;
our legitimate business interests, provided these do not override your rights and interests;
compliance with legal or regulatory obligations;
protection of our legal rights, business interests, customers, employees, or third parties.

Where we rely on consent, you may withdraw your consent at any time by contacting us or using the unsubscribe or preference-management options provided in our communications. Withdrawal of consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

5. Cookies and similar technologies

Our website uses cookies and similar technologies, including pixels, tags, scripts, and local storage technologies. Cookies are small files placed on your browser or device when you visit a website. They help the website function properly, improve your browsing experience, remember your preferences, support analytics, and help us deliver relevant advertising. We may use both first-party cookies and third-party cookies. Types of cookies we may use Essential cookies These cookies are necessary for the website to function. They support core features such as page navigation, security, form submission, session management, and access to secure areas of the website. Without these cookies, some parts of the website may not work properly. Functionality cookies These cookies allow the website to remember choices you make, such as language, region, preferences, or information entered into forms, so that your experience is more convenient and personalised. Analytics and performance cookies These cookies help us understand how visitors use our website. They allow us to measure traffic, identify popular pages, understand browsing behaviour, detect technical issues, and improve website performance. Advertising and targeting cookies These cookies may be used to deliver advertising that is more relevant to you and your interests. They may also help us measure the effectiveness of our advertising campaigns and limit how often you see a particular advertisement. Third-party service provider cookies We may work with authorised third-party service providers who place cookies, pixels, web beacons, or similar technologies on our website. These providers may support analytics, advertising, remarketing, customer experience, security, fraud prevention, or website performance. These third parties may include platforms such as Google, Meta, LinkedIn, analytics providers, advertising networks, CRM tools, website hosting providers, and other technology partners, depending on the tools active on the website from time to time. Managing cookies You can control or delete cookies through your browser settings. You can usually set your browser to block cookies, delete existing cookies, or notify you when cookies are being placed on your device. Please note that disabling cookies may affect the functionality of the website and may prevent certain features from working properly. Where required by applicable law, we will request your consent before placing non- essential cookies on your device.

6. Google Analytics and other analytics tools

We may use Google Analytics and similar analytics tools to understand how visitors use our website and to improve our services and digital experience. These tools may collect information such as your IP address, device type, browser type, pages visited, time spent on the website, referring sources, and interactions with website content. This information may be processed by third-party providers on our behalf and may be stored on servers outside the United Arab Emirates. You may be able to manage your analytics preferences through your browser settings, cookie settings, or tools made available by the relevant analytics provider.

7. Marketing communications

We may use your personal information to send you updates about Flaer products, collections, launches, events, campaigns, offers, showroom experiences, and related brand communications. We will only send marketing communications where we have a lawful basis to do so, including your consent where required. Marketing communications may be sent by email, SMS, WhatsApp, telephone, social media, digital advertising, or other communication channels. You may opt out of marketing communications at any time by:

clicking the unsubscribe link in our emails;
following opt-out instructions in the communication;
updating your communication preferences, where available;
contacting us using the contact details set out in this policy.

Please note that even if you opt out of marketing communications, we may still contact you for transactional, administrative, legal, service-related, or customer support purposes.

8. Who we may share your information with

We may share your personal information with authorised parties where necessary for the purposes described in this policy. This may include:

our group companies, affiliates, and related entities;
website hosting, IT, cloud, CRM, analytics, and technical service providers;
marketing, advertising, media, social media, and campaign partners;
logistics, delivery, installation, fulfilment, and customer service providers, where applicable;
event partners, showroom partners, and brand activation partners;
professional advisers, including legal, audit, accounting, finance, tax, and insurance advisers;
regulators, courts, law enforcement authorities, government bodies, or public authorities where required by law;
third parties involved in a business transfer, merger, restructuring, sale, acquisition, or other corporate transaction;
any other party where you have provided consent or where disclosure is legally permitted.

We require our service providers to process your personal information only for authorised purposes and to take reasonable measures to protect it. We do not sell your personal information.

9. International transfers

Your personal information may be transferred to, stored, or processed in countries outside the United Arab Emirates. This may occur where we use group systems, cloud services, website hosting providers, CRM platforms, analytics tools, marketing platforms, or other third-party service providers located outside the UAE. Where we transfer personal information internationally, we will take reasonable steps to ensure that appropriate safeguards are in place, in line with applicable data protection laws. These safeguards may include contractual protections, security measures, internal controls, or other lawful transfer mechanisms. By using our website or providing your personal information to us, you acknowledge that your information may be transferred to and processed in countries that may have different data protection laws from those in your country of residence.

10. How we protect your information

We take reasonable technical, organisational, and administrative measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction. These measures may include:

secure servers and systems;
access controls;
authentication procedures;
monitoring and auditing;
encryption where appropriate;
internal policies and procedures;
restricted access to personal information;
use of authorised service providers;
reasonable contractual protections with third-party processors.

While we take reasonable steps to protect your information, transmission of information over the internet is not completely secure. Any information you submit through the website or digital channels is provided at your own risk.

11. How long we keep your information

We will retain your personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

respond to your enquiries;
manage customer relationships;
provide products or services;
maintain business records;
send marketing communications where permitted;
comply with legal, regulatory, tax, accounting, or reporting obligations;
resolve disputes;
enforce agreements;
protect our rights and legitimate business interests.

The retention period may vary depending on the type of information, the reason it was collected, legal requirements, and business needs. When personal information is no longer required, we will take reasonable steps to delete, anonymise, or securely retain it in accordance with applicable law and internal retention practices.

12. Your rights

Subject to applicable data protection laws, you may have certain rights in relation to your personal information. These may include:

the right to request access to the personal information we hold about you;
the right to request correction of inaccurate or incomplete information;
the right to request deletion of your personal information in certain circumstances;
the right to request restriction of processing in certain circumstances;
the right to object to certain processing, including direct marketing;
the right to withdraw consent where processing is based on consent;
the right to request transfer of your personal information, where applicable;
the right to lodge a complaint with a competent authority, where applicable.

If you wish to exercise any of your rights, please contact us using the contact details set out below. We may ask you to provide additional information to verify your identity and process your request. We will respond to requests in accordance with applicable law.

13. Children’s privacy

Our website and services are not directed at children. We do not knowingly collect personal information from children under the age of 13. If you believe that a child has provided personal information to us without appropriate parental or guardian consent, please contact us and we will take reasonable steps to delete such information where required.

14. Third-party websites and platforms

Our website may contain links to third-party websites, social media platforms, payment providers, event platforms, or other external services. This Privacy and Cookie Policy does not apply to third-party websites or platforms. We are not responsible for the privacy practices, cookie practices, security, content, or policies of those third parties. We encourage you to read the privacy and cookie policies of any third-party website or platform before providing your personal information.

15. Social media and digital advertising

If you interact with us through social media platforms or digital advertising platforms, those platforms may collect and process your information in accordance with their own privacy policies. We may receive information from these platforms where you engage with our content, submit a lead form, respond to an advertisement, message us, follow our pages, or otherwise interact with Flaer online. We may also use pixels, tags, custom audiences, lookalike audiences, remarketing tools, or similar advertising technologies to deliver relevant advertising and measure campaign performance, subject to applicable law and your preferences.

16. Changes to this Privacy and Cookie Policy

We may update this Privacy and Cookie Policy from time to time to reflect changes in our business, website, technology, legal requirements, or data practices. The updated version will be published on our website with the “Last updated” date amended accordingly. Your continued use of the website after any update means that you acknowledge the revised policy.

17. Contact us

If you have any questions about this Privacy and Cookie Policy, wish to exercise your rights, or want to update your marketing preferences, please contact us at: Shobha Furniture Trading LLC Email: info@flaer.com Address: P.O. Box 125250, Dubai, UAE Website: www.flaer.com Please note that we may request additional information from you to verify your identity or understand your request before taking action.